AZ Tech Council: MarTech Series - B2B Website Strategies

Wednesday, July 20 @ 04:00 pm - 05:00 pm

Most B2B businesses redesign their websites every two to three years. Attend this session to learn what you should be thinking about if you’re planning a website redesign this year. From messaging and content organization to functionality and design, you’ll learn what you need to be thinking about for a better user experience and conversions in 2022. ATTENDEES WILL GAIN THESE TAKE-AWAYS: How to create a homepage that will present a clear and persuasive message How to organize website content to maximize a positive user experience How to self audit your website design to improve brand trust WHO SHOULD ATTEND: Marketing Executives Customer Experience Executives Business Owners